Monday, February 25, 2013

ITS 2013: Week 9

More interesting sharing are here. Let's get ready and inspired! :)

Title: Justin Bieber Launches Album with Blippar

The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around the world an opportunity to hear tracks from his new album and unlock exclusive virtual content and features through Blippar. Bieber fans simply point their smart phone at the ‘Believe’ album cover, or even an ad or poster for the album and the image comes to life, unlocking content including track samples, an opportunity to buy the album directly from iTunes and competitions. 

Title: Creative Basic

I hope what I'm sharing this week can motivate those who still fighting everyday in the creative line.

Creative can be so simple, so fun. Sometimes we are so into the work, we can't see the overall picture.

Hope this video can bring us back to creative basic.

Title: Build Habits with Google Forms

It isn’t so easy to build habits. It is said that a simple task takes as many as 30 to 40 repetitions before it becomes a habit. In this article, Erik Craddock shares how to establish your desired habits through tracking them using Google Forms.

Title: Chrome Experiments

100,000 Stars is an interactive visualization of the stellar neighborhood created for the Google Chrome web browser. It shows the real location of over 100,000 nearby stars. Zooming in reveals 87 major named stars and our solar system. The galaxy view is an artist's rendition.

Title: Uniqlo, The Pinterest Dry Mesh Project

Uniqlo gamed Pinterest smartly in promoting their newest product, the dry mesh T-shirts. Their creative team pinned the dry mesh T-shirts simultaneously that it created a mosaic on the Pinterest board. The campaign was brilliantly effective in raising the awareness of the product launch.

Title: Market Smart Part 5

Summary: This time we'll learn to understand more the baby boomers. They are probably your parents  or grandparents. Helpful insights on how we talk to them through our designs or communication tools.

Monday, February 18, 2013

ITS 2013: Week 8

We’re back! It’s been a week of family and food time from the CNY holiday.
Trust that everyone indeed had a fantastic and energizing week. 

Now everyone shares their interesthing sharing again which adds up to our excitement for the coming days of work.

Let’s start with Ivan.

Title: AirAsia Friendsy

Summary: To showcase AirAsia’s brand promise: “Now Everyone Can Fly” with a limited budget of USD 80,000. One lucky Facebook fan was given the chance to jump aboard and commandeer their very own AirAsia plane, alongside 302 of their Facebook friends.

Title: The Good Man

Summary: The Good Man is about visual transcription of narrative, transformed into HTML elements and animated with CSS3, in a web browser.

Title: Unlock the 007 in You. You have 70 seconds!

Summary: Coke Zero challenge for the launch of the new 007 movie. An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you buy a Coke Zero, you are thanked with the chance to win tickets to the new movie, where accepting the challenge and entering your name starts a 70 second timer on the screen and the task to get to platform 6 in under 70 seconds! 

Title: Intersections by Academy of Art University

Summary: Intersections is a traditional book featuring 19 fields of study, but with a new interactive technology that allows users to download the Intersections App on their mobile device, point their mobile device at their book to watch the images on the page come to life. Academy of Art University is the first art school to use the technology, and the Academy’s wide-scale distribution of the book is the largest college effort to date with more than 500,000 copies being shipped to prospective students.

Title: Market Smart Part 04 - Baby Boomers

Summary: A continuation of consumer insight of Baby Boomer towards information consumption and shopping preferences. It's interesting to know what actually stir up the "baby boomer" to buy into your concept.

Title: The Paino Stairs

Summary: A staircase in a Stockholm subway station that was converted into working piano keys—a way to convince commuters to take the stairs over the escalator.

To get people to change their lazy behaviors—and ultimately, how they feel about contributing to the environment's sustainability—by allowing them to see the fun side of acting responsibly.

Title: Ignore Everybody by Hugh Macleod

Summary: 'Ignore Everybody' is one of the most clever and witty books I ever read on writing. Hugh Macleod was a struggling copywriter in New York who had a knack for drawing on the back of business cards. His thoughts turned into art is insightful and humorous. I like his work because it's so simple, honest and real. I also love his ability to inspire in spite of the realities of the world. 

Title: Creative Process


NO! You don't need more time, you need a process.

It is the process creates great works, not time.

There goes our ITS for this week. After the long break, I can tell that everyone was truly refreshed plus inspired from these talked about creative works. 

Happy Working!

Monday, February 4, 2013

ITS 2013: Week 6

Hooray! everyone seems so excited.. hmm, not only that CNY holiday is coming but because we've come to our Week 6 of ITS. 

Yes. I guess ITS becomes more and more interesting and helpful to create world-class works.


Summary: How would a country’s twitter like when it’s managed by their very own citizens? That is Curators of Sweden all about, - to prove Sweden’s core values which are transparency, democracy and innovation. This campaign won, The Gold Egg, gold in Clio Award and Grand Prix in Cannes Lion 2012.


Summary: An on ground activation of the campaign to launch the high quality TV channel TNT in Belgium.They placed a big red push button on an average Flemish square of an average Flemish town that when pushed, the drama starts.

Title: YouTube GAME

Summary: A game on YouTube grabs attention of users since no software needed to be installed, making users interact with the video storyline instead of they just watch and go.

Title: THE NEW MySpace

Summary: Last time you probably heard about MySpace, it was sold for $35 million, down from a $550 million buy price just a few years before. Part of that headline was that Justin Timberlake bought into it, and now just over 12 months on, we see the new interface and experience showcased in this video ‘This is MySpace’ along with a registration page to gather emails in readiness for the re-launch.


Summary: Information about design is so overflow. You can get from books, internet with a long paragraph or step by step to show you how design works. But what we lack of now is ACTION. 

"Knowing is not enough; we must apply. Willing is not enough; we must do." - Johann Wolfgang von Goethe 

Method of Action is a great site that put thoughts into action. Particularly the 3 simple games are essential for designers. 

Title: HOW TO SELL (Tips from Ogilvy)

Summary: Practical, relevant and effective tips to be a great salesperson. This guide every 
Salesperson to produce not just quantity but quality sales.

Here's the complete slides: How To Sell

Title: MARKET SMART - Gen X & Y

Summary: A continuation of consumer insights of Gen X & Y towards information consumption and shopping preferences. This allows designers to design or create ideas that talk directly to the major consumers of today.

Stay tuned to our next ITS! :)
Happy Workday everyone.

Monday, January 28, 2013

ITS 2013: Week 5

How great it is to be inspired weekly, so here's our latest InteresThing Sharing! 

Title: HEINZ “GET WELL SOUP” shared by Ivan

Summary: A Facebook app where you can send your friend a can of Heinz soup with a Get Well personalize message to cheer them up.

Title: C&A FASHION LIKE shared by Coney

Summary: C&A Fashion facilitated validation of people’s choices via Facebook Like, bringing that dynamic into the stores. And reassured customers on what they’re buying is a great choice.

Title: CSScomb shared by Wen Li

Summary: Every programmer have their coding style. CSScomb can help programmers when they take over a project, sorting the styles that they familiar with, making their life easier when they are going thru the stylesheet.

Title: M&M's INTERNET INVASION GAME shared by Jossie

Summary: M&M’s, is doing something a little different over in Denmark. It utilises Bookmark which turns every website into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website.

Title: ONE MINUTE FLY shared by Yongjue

Summary: This beautifully animated video carries an important message: Life is short. Treasure every second. 

Many people out there work day in day out without much accomplishment in at work. They don't realise that time is actually ticking fast. If we only had one year, one month, or even just one minute left to live, what would you do differently at work? What are some of the things you said you wanted to achieve, but you haven't?

The question then, is - What can you start today to achieve what you want in your career? Start doing it now!

Title: WHAT DOES DESIGN MEAN TO YOU? shared by Teh

Summary: Day by day designer loaded with tons of jobs, deadlines, pressure & etc. The meaning of designing seems to get unclear, and for some, they don't even realise that they are actually a designer. Let's revive our thought to see what the other designer talks about & start finding your design purpose.

Oh yes! we’re all pumped up for the week. 
Happy Workday everyone! :D

Monday, January 21, 2013

ITS 2013: Week 4

It's another week of Interesthing Sharing again! 

This time around everyone shares an interesting campaign, knowledge or creative work based on their respective scopes.

As usual we do this to expose and inspire everyone to do great works.

Let's start with Ivan. Our Facebook FJ Manager.

Title: The Man Who Gave Everything

Ivan shared a successful Facebook Page (sales) campaign of Homecenter House Season. Where Juan Miguel Cure woke up with an unusual idea in his mind: he had the uncontrollable urge to give away everything he owned in his house. He then created a Facebook Page telling everyone that he’s giving away everything in his house. It is because Homecenter House Season is the best excuse to renovate home at the lowest prices.

The result? Sales increased by 54% in comparison to the 2010 Homecenter House Season. During the course of the campaign on average, the Facebook page gained two new fans every six minutes, and posts from Juan Miguel Cure were seen 348,675 times.

Then Coney’s turn. Our Content Designer - Copywriter.

Title: Faktum Hotels: Book a Homeless Person’s Room

Coney shared a charity campaign by Faktum, Sweden’s street newspaper who helps the homeless people of Gothenberg. Their goal is to help the approximately 3,400 people sleeping rough in the open air in Gothenburg. 

The concept? Highlight and attract donations to the homeless in Gothenburg, Sweden  through a well designed hotel-like booking website. Visitors to the site are shown 10 different “rooms” used by the homeless around the city – such as an underpass, disused paper mill, park bench, forests, dock, even under the seating area at a football stadium. 

Users can then “book” the room, essentially a SK 100 (around $15) donation to the charity. Adding extra nights to a stay at the property increases the donation.

Next is Youngjue. Our Brand Manager.

Title: Brand Collaboration

Yongjue shared “Brand Collaboration”. 

To strengthen the brand, collaboration with another brand really does matter. He shared GlaxoSmithKline (GSK) Consumer Healthcare and Chatime’s collaboration to introduce Horlicks-flavoured beverages at Chatime outlets nationwide.

Followed by Max's turn. Our Brand Manager too.

Title: Market Smart - The Best in-Age and Lifestyle-Specific Design Part II

Max shared insights on Market Smart, a fresh perspective on design by focusing instead on who they are created for. Where effective age, gender, and lifestyle specific designs from around the world are featured. This time he shared the insights on the "Tweens - Teens" group. This teaches us designers to use the tastes, trends, and backgrounds of consumers to market their products specifically for them.

Then Jossie. Our Content Designer - Digital 

Title: Track MyMacca

Jossie shared, TrackMyMacca’s a free iPhone app that lets you get to know some McDonald’s favourites inside out. Using the App, you can track where feature ingredients in the actual food you just bought came from.

Second to the last is Wen Li. Also our Content Designer - Digital

Title: Lettering vs. Calligraphy

Wen Li shared an interesting typography web where there's 2 world class talents. 
Lettering vs. Calligraphy’ is a project by Giuseppe Salerno and Martina Flor. It consists of a visual dialogue between a letterer and a calligrapher, where they draw/write a letter responding to a keyword given by a moderator. The adventure aims to explore the capabilities of the two technical approaches.
It delivers one letter daily and takes place online, where the visitors are invited to vote for their favourite.

Lastly, Teh. Our Design Director.

Title: Work In Layers

This time Teh shared, a faster and effective way in design prototyping. - SKETCHING. 
Where efficiency in sketching comes from working in layers.

- Sketching is an expression of thinking and problem-solving.

- It’s a form of visual communication, and, as in all languages, some ways of communicating are clearer than others.

- Sketching is a skill: the more you do it, the better you’ll get at it.

And the: Sketching Wireframing and Note Taking Templates

That's all folks! What a great sharing to kick off the week. 

Stay tuned for our weekly dose of ITS. 
Have a productive week everyone. :)