Monday, January 21, 2013

ITS 2013: Week 4

It's another week of Interesthing Sharing again! 

This time around everyone shares an interesting campaign, knowledge or creative work based on their respective scopes.

As usual we do this to expose and inspire everyone to do great works.

Let's start with Ivan. Our Facebook FJ Manager.

Title: The Man Who Gave Everything

Ivan shared a successful Facebook Page (sales) campaign of Homecenter House Season. Where Juan Miguel Cure woke up with an unusual idea in his mind: he had the uncontrollable urge to give away everything he owned in his house. He then created a Facebook Page telling everyone that he’s giving away everything in his house. It is because Homecenter House Season is the best excuse to renovate home at the lowest prices.

The result? Sales increased by 54% in comparison to the 2010 Homecenter House Season. During the course of the campaign on average, the Facebook page gained two new fans every six minutes, and posts from Juan Miguel Cure were seen 348,675 times.

Then Coney’s turn. Our Content Designer - Copywriter.

Title: Faktum Hotels: Book a Homeless Person’s Room

Coney shared a charity campaign by Faktum, Sweden’s street newspaper who helps the homeless people of Gothenberg. Their goal is to help the approximately 3,400 people sleeping rough in the open air in Gothenburg. 

The concept? Highlight and attract donations to the homeless in Gothenburg, Sweden  through a well designed hotel-like booking website. Visitors to the site are shown 10 different “rooms” used by the homeless around the city – such as an underpass, disused paper mill, park bench, forests, dock, even under the seating area at a football stadium. 

Users can then “book” the room, essentially a SK 100 (around $15) donation to the charity. Adding extra nights to a stay at the property increases the donation.

Next is Youngjue. Our Brand Manager.

Title: Brand Collaboration

Yongjue shared “Brand Collaboration”. 

To strengthen the brand, collaboration with another brand really does matter. He shared GlaxoSmithKline (GSK) Consumer Healthcare and Chatime’s collaboration to introduce Horlicks-flavoured beverages at Chatime outlets nationwide.

Followed by Max's turn. Our Brand Manager too.

Title: Market Smart - The Best in-Age and Lifestyle-Specific Design Part II

Max shared insights on Market Smart, a fresh perspective on design by focusing instead on who they are created for. Where effective age, gender, and lifestyle specific designs from around the world are featured. This time he shared the insights on the "Tweens - Teens" group. This teaches us designers to use the tastes, trends, and backgrounds of consumers to market their products specifically for them.

Then Jossie. Our Content Designer - Digital 

Title: Track MyMacca

Jossie shared, TrackMyMacca’s a free iPhone app that lets you get to know some McDonald’s favourites inside out. Using the App, you can track where feature ingredients in the actual food you just bought came from.

Second to the last is Wen Li. Also our Content Designer - Digital

Title: Lettering vs. Calligraphy

Wen Li shared an interesting typography web where there's 2 world class talents. 
Lettering vs. Calligraphy’ is a project by Giuseppe Salerno and Martina Flor. It consists of a visual dialogue between a letterer and a calligrapher, where they draw/write a letter responding to a keyword given by a moderator. The adventure aims to explore the capabilities of the two technical approaches.
It delivers one letter daily and takes place online, where the visitors are invited to vote for their favourite.

Lastly, Teh. Our Design Director.

Title: Work In Layers

This time Teh shared, a faster and effective way in design prototyping. - SKETCHING. 
Where efficiency in sketching comes from working in layers.

- Sketching is an expression of thinking and problem-solving.

- It’s a form of visual communication, and, as in all languages, some ways of communicating are clearer than others.

- Sketching is a skill: the more you do it, the better you’ll get at it.

And the: Sketching Wireframing and Note Taking Templates

That's all folks! What a great sharing to kick off the week. 

Stay tuned for our weekly dose of ITS. 
Have a productive week everyone. :)

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