Monday, February 18, 2013

ITS 2013: Week 8



We’re back! It’s been a week of family and food time from the CNY holiday.
Trust that everyone indeed had a fantastic and energizing week. 


Now everyone shares their interesthing sharing again which adds up to our excitement for the coming days of work.

Let’s start with Ivan.

Title: AirAsia Friendsy



Summary: To showcase AirAsia’s brand promise: “Now Everyone Can Fly” with a limited budget of USD 80,000. One lucky Facebook fan was given the chance to jump aboard and commandeer their very own AirAsia plane, alongside 302 of their Facebook friends.


Title: The Good Man



Summary: The Good Man is about visual transcription of narrative, transformed into HTML elements and animated with CSS3, in a web browser.


Title: Unlock the 007 in You. You have 70 seconds!

Summary: Coke Zero challenge for the launch of the new 007 movie. An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you buy a Coke Zero, you are thanked with the chance to win tickets to the new movie, where accepting the challenge and entering your name starts a 70 second timer on the screen and the task to get to platform 6 in under 70 seconds! 




Title: Intersections by Academy of Art University




Summary: Intersections is a traditional book featuring 19 fields of study, but with a new interactive technology that allows users to download the Intersections App on their mobile device, point their mobile device at their book to watch the images on the page come to life. Academy of Art University is the first art school to use the technology, and the Academy’s wide-scale distribution of the book is the largest college effort to date with more than 500,000 copies being shipped to prospective students.





Title: Market Smart Part 04 - Baby Boomers



Summary: A continuation of consumer insight of Baby Boomer towards information consumption and shopping preferences. It's interesting to know what actually stir up the "baby boomer" to buy into your concept.





Title: The Paino Stairs



Summary: A staircase in a Stockholm subway station that was converted into working piano keys—a way to convince commuters to take the stairs over the escalator.

To get people to change their lazy behaviors—and ultimately, how they feel about contributing to the environment's sustainability—by allowing them to see the fun side of acting responsibly.




Title: Ignore Everybody by Hugh Macleod


Summary: 'Ignore Everybody' is one of the most clever and witty books I ever read on writing. Hugh Macleod was a struggling copywriter in New York who had a knack for drawing on the back of business cards. His thoughts turned into art is insightful and humorous. I like his work because it's so simple, honest and real. I also love his ability to inspire in spite of the realities of the world. 



Title: Creative Process


Summary: 
WE NEED MORE TIME!!!
CAN YOU GIVE ME MORE TIME?!?!
I CAN DO IT IN SUCH SHORT TIME!!!

NO! You don't need more time, you need a process.

It is the process creates great works, not time.




There goes our ITS for this week. After the long break, I can tell that everyone was truly refreshed plus inspired from these talked about creative works. 

Happy Working!

No comments: