Secretani Goes To The Mall!

Fresh off a blossoming branding campaign, Secretani heads for the glitzy lights of Mid Valley Megamall!

For the uninitiated, Secretani is one of CC+J's dear clients selling an organic fertiliser-cum-pest-repellent gardening spray. Hold on while I catch my breath.

After plenty of eye-opening research, we discovered that Secretani's 2-in-1 benefits (fertiliser and pest repellent) appeals most to its target audience of in-between gardeners. Those who're serious enough to try out fertilisers, yet reluctant to dirty their hands with chemical fertilisers. Hence, the coining of the delightful tagline 'The Plants Pestiliser'.

Front cover of Secretani's lovingly designed product leaflet

After an encouraging first month, Secretani booked a booth in last month's Home Buyer's Fair in Mid Valley. As proud babysitters of the brand, we were tasked with creating a series of posters for the event.

And here they are:




But here's the best part: Zam the Client called on the 3rd night of the exhibition to tell us that SOMEONE OFFERED TO BUY THE POSTERS! Have you ever heard of a consumer paying to buy an ad? Neither have we.

Another amazing true story, courtesy of the CC+J team. =)