Friday, July 18, 2008

Presenting CC+J Adhaus' "Live Trace"

"Any idea without action = 0. ."
Joescher, CC+J Adhaus Creative Director

It all started out as pure, nonsense fun of Chin Yong, our Design Director doodling a moustache on Mok, our Head of Creative's face as he stood on the other side of the window making faces at everyone inside.. As Chin Yong started to trace Mok's face on the glass, the outcome looked really interesting.. And one by one, everyone got out of their seats and started joining in on the fun..

"There are no best or original ideas from the start.. It's how you develop or tweak that small idea that makes it great.."
Mok, CC+J Adhaus Head of Creative

Joescher aka Boss J tracing Chee Chiaw aka Boss CC's face.

Design Director Chin Yong touching up on Head of Interactive Teh's face while Teh strikes a "handsome" pose to highlight his features.. :D

Chee Chiaw retracing Head of Creative Mok's face on the glass.. There's always room for improvement here at CC+J..

Finance Manager Sharon's turn to be traced..

Teh and Chin Yong doing touch ups while Crystal waits at the back to put on the white background for photo taking.

Chin Yong doing one last touch up before it's done.

Presenting to you, CC+J Adhaus's Live Trace..


"All great ideas start with a small idea. It's like lighting up a match. It starts with a small spark. If you leave it too long, the small flame will die out. But if you use the match to light up a paper, the paper will catch fire and the flame will be bigger. Throw that paper into a forest and your fire will grow bigger and bigger. An idea can only grow and be great if you share it with others because they will be inspired by your idea and add more into the idea. Then in turn, they will inspire more people with the idea.."
Chee Chiaw, CC+J Adhaus Strategic Planner

Hope you were enjoyed our little CC+J project and we hope you will spread the flame far and wide..

1 comment:

Misssiangchin said...

WOW. i am enjoying the words that enlighten me more than the live trace:

"Any idea without action has no value. ."
Joescher, CC+J Adhaus Creative Director

"All great ideas start with a small idea. It's like lighting up a match. It starts with a small spark. If you leave it too long, the small flame will die out. But if you use the match to light up a paper, the paper will catch fire and the flame will be bigger. Throw that paper into a forest and your fire will grow bigger and bigger. An idea can only grow and be great if you share it with others because they will be inspired by your idea and add more into the idea. Then in turn, they will inspire more people with the idea.."
Chee Chiaw, CC+J Adhaus Strategic Planner

how true is that.