Christmas Greetings!

Our Brand New Idea & Planning Room!

It's been ages since we, CC+J last posted!

All is well and life's been busy but nevertheless we are pleased to announced that we at CC+J now have our very own Idea & Planning Room!

With objective of making ideas the core of our company, a brand new room has been created to encourage and nourish this new value in everyone at CC+J. So... Without further ado, let use present to you our brand new Idea & Planning Room!

Rules and Regulations! Abide before entering!

Tadah! Welcome to our nice and homey I&P Room!

Pillows! Bean bags! Lot's of them!

The blog's all Categorized!!

Woohoo!! I've finally finished categorizing every post on the blog!!

Enjoy people~ You can now click on the Sections for more specific types of posting..

Cheers to all and have a great day!

4 Types of People in a Meeting/Discussion/Seminar/Talk. Which one are you?

During our weekly Group Meeting 2 weeks ago, our Creative Director, Joescher brought up a topic that he learned from his one of Toastmasters Leadership Meeting.

At any point in our lives, we are bound to be attending some sort of meeting, discussion, seminar or talk. Sometimes it's about something we are interested about and sometime it is made compulsory for us to attend. But what mental state do we normally take on when it comes to things like this?

According to Joescher, there are 4 Types of People or the state of mind a person takes on when in a Meeting/Discussion/Seminar/Talk: The Prisoner, The Graduate, The Holiday Maker, The Student.

The Prisoner is one who's feels like they are forced to come and the moment they are on location, they are like prisoners in their own mind.
The Graduate is one who has the mentality of having just graduated from University. Everything that is stated to them is recieved with a "Been there, Done that" mentality. They percieve themselves as knowing everything and is not willing/receptive to learn something new.

The Holiday Maker is someone who is present but his/her mind is floating elsewhere most of the time.

The Student is someone who is present both in body and mind. He/she comes ready with an eagerness to learn because he/she feel that there will something new that they can learn from the experience.

Now who would you wanna be? The prisoner? The graduate? The holiday maker? or the student? All of us at CC+J choose to make the Students our goal. What about you?

CC+J Adhaus' Family Photos

Feast your eyes on the people of CC+J Adhaus.

Our first ever family photo. (October 31,2007)

Second one and this time with Chin Yong, our Design Director.

(November 5,2007)

The latest family members of CC+J Adhaus.

(August 13,2008)

Top left - Crystal (Strategic Planner), Daniel (Head of Creative),

Zen (Account Manager), Henry (Art Director), Chin Yong (Design Director)

Bottom left - Sharon (Finance Manager), Joescher (Creative Director/Co-founder),

Chee Chiaw (Head of Strategy/Co-founder), Teh (Head of Interactive),

Junnie (Account Executive)

And of course, a must have for every photo shoot,the candid shot!

Here in CC+J,we are more of a family than work colleagues. That's just how close we are. We share dreams, values, laughter, fun and sorrow. Keep a close eye on us.

We're the team who make brands famous!

Interesting Sharing #10

The CC+J Adhaus has been busy with work but nonetheless, we never forget our roots & culture so despite all the work, we managed to have our Interesting Sharing #10 and here's the update on it 3 months later. :)

But before the winners are announced, we have something exciting to share with everyone. For the first time ever in the history of Interesting Sharing at CC+J Adhaus, we have a total of 10 people competing in this round! And this is during the 10th round of the CC+J Adhaus's Interesting Sharing League! 10 during the 10th! Cool Beans!

Anyways, lets get back to the main focus of this post.. So ladies and gentlemen, the winner of the Interesting Sharing #10 is none other than..

Cent, Henry and Mok!!

For the first time ever in CC+J Adhaus's Interesting Sharing, we have a tie with not just 2 people but 3! (Lots of Firsts in this round of Interesting Sharing, huh?) Everyone is stepping up their game to the next level and the expectations for next Interesting Sharing have now been raised.

Let's start with Cent's winning entry:

First, Cent had everyone write down on a piece of paper 1 good quality that we think only they have for everyone in the company. Cent proceeded to tell us that he believes that everyone that you meet in life has a lesson to teach you, be it a character, a habit or anything that you may learn from that person which is a lesson he's learnt from Buddhism. In this case, all of us, have a good quality that other have that we want have as well and to learn from the others.

Deep stuff isn't it?

Next is Henry's winning entry:

Henry believes that everyone has a hero in their lives, be it a hero in the profession you are/ want to work in or in life. And every hero in your life, has something inspiring for you to learn. For Henry, he has quite a few hero in his life but for this round he wants to emphasise on one of his life hero: Gordon Ramsay. Gordon Ramsay as everyone knows, is as straight a person as one can get. Vulgarities are not off limits when it come to his comments but that's not the main point of this topic. It was how he persevered through all the hardship of his life till his current successful status and being true to himself that inspired Henry. The one life lesson Henry learnt from Gordon Ramsay is that every step or action you make will affect your result or future so always think before you act and be true to yourself.

More deep stuff...

Last but not least, Mok's winning entry:

Mok started with giving everyone a piece of A4 paper then he challenged everyone to find a way get their whole body through that piece of paper. One by one, all of us attempted and failed. Mok then proceeded to show us how it's done. The trick to it is in how you tear the paper. Here's a video to give you a more in depth idea on how it's done.

Here's a picture of Mok going through his paper. Cool isn't it? After showing us how it's done, Mok then proceeded to tell us the lesson he learnt behind this.

In life, sometimes we will encounter a situation where we are given little resources and are expected to deliver the ultimate result. But we should never underestimate what we have. No matter how small the resources are, we can maximize them with some hard work, determination and creativity. "Do whatever you can, with whatever you have, wherever you are."

Wow.. So much to learn just from 1 round of Interesting Sharing...


(Others) For Office Use:
Chin Yong shared about a Children's Book called "Enter the World of Secrets".
Teh shared about a concept of having "Functionality in Design".
Zen shared about how Chinese History shows that a small army can overcome a big army all because it was organized and how we can apply that to the daily running of CC+J Adhaus.
Sharon shared about the things she can't leave house without and how it related to the fact that we sometimes take things for granted.
Chee Chiaw shared a story about a trick horse was taught to be able to count by seeing the reactions of the audience and how we as humans must learn to read body language and reactions as that is a part of communication.
Joescher shared about the KL Freeze and how it relates to the concept of "How you say what you say is more important than what you say."
Crystal shared about how people in general play "Victim vs Responsible" whenever something bad happens to them.

Cent 2, Mok 2, Crystal 1, Zen 0, Sharon 0, Chin Yong 1, Henry 2, Joescher 0, Chee Chiaw 1, Teh 1

Presenting CC+J Adhaus' "Live Trace"

"Any idea without action = 0. ."
Joescher, CC+J Adhaus Creative Director

It all started out as pure, nonsense fun of Chin Yong, our Design Director doodling a moustache on Mok, our Head of Creative's face as he stood on the other side of the window making faces at everyone inside.. As Chin Yong started to trace Mok's face on the glass, the outcome looked really interesting.. And one by one, everyone got out of their seats and started joining in on the fun..

"There are no best or original ideas from the start.. It's how you develop or tweak that small idea that makes it great.."
Mok, CC+J Adhaus Head of Creative

Joescher aka Boss J tracing Chee Chiaw aka Boss CC's face.

Design Director Chin Yong touching up on Head of Interactive Teh's face while Teh strikes a "handsome" pose to highlight his features.. :D

Chee Chiaw retracing Head of Creative Mok's face on the glass.. There's always room for improvement here at CC+J..

Finance Manager Sharon's turn to be traced..

Teh and Chin Yong doing touch ups while Crystal waits at the back to put on the white background for photo taking.

Chin Yong doing one last touch up before it's done.

Presenting to you, CC+J Adhaus's Live Trace..

"All great ideas start with a small idea. It's like lighting up a match. It starts with a small spark. If you leave it too long, the small flame will die out. But if you use the match to light up a paper, the paper will catch fire and the flame will be bigger. Throw that paper into a forest and your fire will grow bigger and bigger. An idea can only grow and be great if you share it with others because they will be inspired by your idea and add more into the idea. Then in turn, they will inspire more people with the idea.."
Chee Chiaw, CC+J Adhaus Strategic Planner

Hope you were enjoyed our little CC+J project and we hope you will spread the flame far and wide..

Sime Darby Convention Centre: A reason to celebrate!

It was supposedly another ordinary day in CC+J Adhaus (meaning: still pretty out-of-the-ordinary compared to most days). Just as we were packing up to go home, suddenly came the call that would change everything.

"Hello, Joescher?"

It was from the Sales & Marketing Executive of Sime Darby Convention Centre!

In case you're wondering, CC+J has been involved in a pitch for Sime Darby Convention Centre this last month. Featuring a grand total of THREE competing agencies (ourselves, the current agency and a hot new creative house) TWO rounds of presentations and only ONE winner to handle their ad and media budget for the coming year.

Preparing for the big day. Here, we're writing down the presentation slides on individual pieces of notepad paper to re-arrange the sequence. This simple exercise, coupled with rehearsals, helped us get the perfect flow to present our ideas in the simplest way possible. "If the message is not communicated crystal clear to the client, it is equal to zero" repeatedly emphasised Joescher. Yes boys and girls, presentation MATTERS!

Back to the phone call:

"Yes, Izreen?"

"We just finished our meeting. I have some good news and bad news for you. Which would you rather listen to first?"

"Erm...the bad." (Fingers crossed. Really, really crossed.)

She laughed. "I thought you would want the good news first."

"Haha. Sure. Anything."

"Anyway, the bad news is that there're some ads we need you to rush for us tomorrow morning."

"Uh-huh. And the good news?"

"You got the job!"

"YES!"

And the rest went down in CC+J history.

Our hearts danced as we celebrated this amazing chapter in CC+J's history. Amazing for how tremendously we had progressed and learned from previous pitches. Amazing for how hard the entire team - from the creatives to the suits - worked together to realise this dream. Amazing for how we never stopped believing, even in times of hopelessness where every mountain seemed too high.

And you know what's coming next - let's make Sime Darby Convention Centre famous!

A little bit of rest, fun and strategy in the Haus

Come 6 something pm after a long, fruitful day at work, the people of the haus decided to celebrate with a well earned little R&R in our nice little office..

Teh, our Head of Interactive catching up on the news while having a little snack..

Chin Yong, Our Design Director and Zen, our Account Manager playing Chinese Chess.. Nothing better than a little strategy play as R&R for the boys.. :D

Round 2: Mok, our Head of Creative vs Chin Yong on Chinese Chess WHILE playing against Crystal in Chinese Animal Chess.. Multi-task or should I say Multi-Chess, anyone?

Crystal's winning game.. Mok, maybe multi-tasking on Chess is not a good idea after all.. Does this chess set remind you of your good old school days? :)

Now that one chess game is lost, Mok is now dead set on not losing this set.. Well, it was a close game and Mok came out victorious.. Guess focusing is a lot better than multi-taking when it comes to chess.. ;D

Hope you enjoy this little sneak peak into the CC+J Adhaus.. :)

Hill's Science Plan - Love Pack

Woof! CC+J Adhaus recently received another doggy treat from Hill's Science Plan.

Hill's, one of the leading pet food brands in Malaysia, sought us to design an Intro Kit for new pet owners. Essentially, the pack is aimed at starting newbies off with the proper petcare methods while enticing them to purchase Hill's.

Take a look at what we came up with:

Early sketches. At this stage, we conceptualised the name Love Pack, drawing inspiration from the quote, "How does your pet spell love?" "T-I-M-E". The whole goal, then, was to get pet owners to spend time with their pets. Clear enough.

Direction 1 - Interact Bag: "Let's spend some time walking / playing."

Direction 2 - Food Bowl: "Any dinner plans tonight? Your pet wants to have a meal with you."

Direction 3 - Doggy Bag: "May I spend some time with you?"Items to be included in the Love Pack, categorised under three categories - Share, Play, Feed. And yes, that's a pet photo album!

Direct mailer for online enquiriersMakes you wish that you were a pet, doesn't it? *purrs*

Operation Cleaning!!

Today, everyone at CC+J woke up bright and early for our little office "gotong royong" day.. Much was needed to be done to re-organize everything in the office.. This is in lieu with our company's new Quarterly Agenda "Back to Basics"..

And now we would like to present to you the results of our "gotong royong":

Doesn't that look inviting?

Our very new Waiting Area/Reading Area..

Our new WIP (Work In Progress) Board and Job Bag Area with our Awards Cabinet

Our brand new Creative Team room

And we put the new, reorganised and clean areas to good use immediately..

WIP meeting in session

Followed by Group Meeting in the meeting room.

Another fruitful day in the haus.. :)

Research Gerak Day @ Genting

Last month, CC+J Adhaus had the chance to pitch to Genting World Card for a project. So around the end of April, CC+J Adhaus had a Research Gerak Day up to Genting Highlands.

Upon arrival at The One World Plaza at Genting Highlands, Joescher, our Creative Director briefed us on the research we need to do and what methods we will be using.

Teh, our Head of Interactive & Crystal, our Copywriter applying for the World Card and enquiring about the World Card point system and benefits at one of the Genting World Card Centres at Genting Highlands.

Henry, our Art Director and Chin Yong, our Design Director enquiring about the World Card with one of the Genting promoters at One World Hotel.

The team debriefing about the information acquired while discussing about the current pamphlets and brochures of World Card that was acquired.

The team with their newly applied Genting World Cards.

From left, our Art Director Henry, our Design Director Chin Yong, our Head of Creative Mok, our Account Manager Chee Chiaw, our Creative Director Joescher, our Head of Interactive Teh and our copywriter Crystal.

Chin Yong, our Design Director taking location shots for reference.

The team discussing prominent spots for advertisement at One World Plaza.

Team debrief on the results of the research followed by brainstorming on ideas and concepts for the project.

Joescher our Creative Director, Henry our Art Director & Chin Yong our Design Director discussing visual design and layout.