Thursday, November 22, 2007

The Captiv8 Saga Ends (For Now)


Another CC+J baby is born. This past week, we finally handed over all Captiv8 collaterals and CapTV marketing materials. Just for info: Captiv8, one of our dear clients, is a media owner specialising in innovative advertising media. And of such medium is CapTV, an interactive advertisement screen found in reputable lifestyle outlets such as Low Yat Plaza, Finnegan's, Yoga Zone and MyFitness.

Captiv8 logo, name card, letterhead and envelops. Nice and simple, just the way we like it.

The complete stationery set. Hats off to Chin Yong for his trademark user-friendly design.

CapTV brochure, neatly tucked into a stylish Captiv8 corporate folder.

Now here's a design solution for you: The CapTV brochure, which needed constant updating on media rates and screen locations.

The answer? A unique rubber band spine which allowed pages to be detached for future editing.

But it ain't over yet, boys and girls... keep your senses tuned for more upcoming CapTV news!

Tuesday, November 20, 2007

Interesthing Sharing Week #4

And STILL our champ-pee-yon... MOK!

This time around we have an action-packed, heart-thumping and thoroughly crazy animation titled "Animator vs Animation".

Have you ever felt like you were fighting against your own work? As though that ad, spreadsheet, proposal or whatever took on a life of its own, and pissed you off so much that you just wanted to kill it?

Fret not, this animation says. Always learn to have fun with your work, and see it in ways you've never done before!

Note: This week, we also welcome a new player on the block... Chin Yong!

Other Stuff: (for office use)

Joescher shared on 'The Power Of Thinking Big' book.
Chee Chiaw shared on website.
Teh shared on Kyouei Design website.
Zen shared on street perspective paintings.
Sharon shared on animal hand paintings.
Chin Yong shared on Enlarge-Your-Logo cream.

Current Standings: Mok 6, Chee Chiaw 3, Zen 3, Teh 0, Joescher 0, Sharon 0, Chin Yong 0.

Monday, November 19, 2007

Welcome Chin Yong!

Note: This is an old photo. Actual product may differ from visual shown.

At long last, our beloved Design Director is here!

One of the best-kept secrets of the local design industry, the highly-talented Chin Yong has come a long way since graduating from The One Academy with top recommendations from his lecturers. Plying his trade in two of Malaysia's finest design firms, Chimera and Axis, he has along the way worked with brands such as Genting, Macrokiosk, The Gardens Mid Valley, The Curve, Sivanathan Advocate & Solicitors, Hotel Maya, Burj Dubai, Sepang Gold Coast, Selangor Dredging Berhad Property, Ameeira Residences, Sapura Crest, CIMB Bank...the list is endless!

If you've seen his work, you'll surely agree that Chin Yong is a master when it comes to minimalist-style brand design. Which is exactly why he's made fans out of us, and will prove to be a TREMENDOUS piece of the puzzle as we strive on to Make Brands Famous!

The CC+J team posing pretty. Remember these faces!

Friday, November 16, 2007

Interesthing Sharing Week #3

Our man of the week...MOK!

He shared this week on the irresistible 4 singing horses. Click on each one of them to mix n' match your own horsey orchestra - right down to bass, tenor, alto and soprano!

On a separate note, it's a wonder how many melodies you can create with just 4 notes. Allow us to demonstrate using some simple calculations:

With 1 horse, you can create 1 melody.
With 2 horses, you can create 4 melodies. (1, 2, 1-2, 2-1)
With 3 horses, we now have 15 melodies. (1, 2, 3, 1-2, 1-3, 2-1, 2-3, 3-1, 3-2, 1-2-3, 1-3-2, 2-1-3, 2-3-1, 3-1-2, 3-2-1)

And guess how many we would have with 4 horses?


With just that 1 extra horse, the amount of possible results QUADRUPLES. No prizes for guessing how much more we could get with 5, 6, 7 or even more horses!

And that's what creativity is really all about, isn't it - possibility of combinations. 1 art director might produce 10 ideas, as would a copywriter. But stick them both together in a room, and you'll have ideas bouncing off the walls in no time.

So guys and gals of CC+J Adhaus - let us never limit ourselves with what we can do! And let none of us consider ourselves less important than anyone else - if 1 of those 4 singing horses thought he wasn't such a great singer and left, we would have a lot, lot less to play with.

Other Stuff: (for office use)

Joescher shared on fire safety tips.
Chee Chiaw shared on Chore Wars website
Teh shared on 'Smile, & Life Smiles With You' book.
Zen shared on Hard Gay.
Sharon shared on Facebook 'Donate A Grain of Rice' project.

Current Standings: Chee Chiaw 3, Mok 3, Zen 3, Joescher 0, Teh 0, Sharon 0.