Thursday, July 26, 2007

The Incredible Mystery Of The Crab

Here's a curious incident which happened in the office last month:

There we were, trooping in for a good morning of crab-play (before, you, when something seemed terribly amiss.

What's wrong with this picture? Nothing?


There are only TWO crabs in CC+J!
(One died in June and was never replaced. Not like the other two are gonna miss him and blog about it, haha.)

Anyway, back to the story...

Apparently, one of the crabs was dead. We fished it out for closer examination by the resident crab experts.

Already an unnatural orange colour.


As advertising people, we were quick to analyse the situation and draw out possibilities.

Scenario #1: Joescher was the last one to leave office last night. As he left, he saw one of the crabs dead and promptly bought a new one to replace it. Forgetful bugger that he is, he just left the dead crab there.

Scenario #2: The 2 crabs mated and gave birth to a baby. Or laid an egg, whatever. Strange hormones in the water caused it to mature into an adult overnight.

Scenario #3: In the Most Touching Story Of The Day, the dead crab is last month's supposedly-dead crab. It survived! And embarked on a heart-wrenching journey from the DBKL landfill back to CC+J. Finally, after weeks of perilous travel, it arrived just in time to utter its last words:


*collapses dramatically from exhaustion*


A quick call to Joescher wasn't much help.

Chee Chiaw: Wei, yesterday you bought new crab ah?
Joescher: No ah.
CC: Then how come got three one?
J: You ask me, I ask ghost ah?
CC: Eh, serious lah! Got three crabs!
J: Very funny.
CC: Sei fei chai...

Upon Joescher reaching the office...

J: UIK?! Why got three crabs one?!
CC: I told you just dowan believe me...
J: Don't play already...I know you all bought a new one!
J: ...
Us: ...


Eventually, we discovered the truth.

You ready for it?

You think you can handle it?

Okay, here goes.

We tapped on the dead 'crab'.

It was HOLLOW!

We tapped on one of the live crabs.

It was SOFT!




The whole crab had come clean out of its shell, even cleaner than when we eat them in restaurants. The shell was completely whole; even the eyes were covered with a contact lens-like film!

All together now...


Scorpion Crab. Muahahaha.

Spider Crab. It's fun, really!

Moral of the story: Crabs are weeeeeird.

Wednesday, July 4, 2007

Myrelo Goes Local

Some pics from last month's Myrelo launch at Souled Out Hartamas.

To refresh: Myrelo is an international relocation company, now kicking off a domestic moving service. And one of our beloved clients, of course!

Event media kit: Press releases, speeches, door gifts, flyers.

Door gift: Custom-made wooden boxes for our invitees. Containing a 10% discount voucher for your next Myrelo move!

The man behind the movers...Craig.

And the woman behind the man...Isma!

How's the food, people? Must've been pretty good, judging by how difficult it was getting seconds. Or maybe 'cause we were yapping away too much.

Launch time! The Myrelo crew marching out to 'I Like To Move It, Move It'. How apt.


Also on display that night, the unmissable Myrelo ads.

Keep an eye out for them in The Star Classifieds (under 'Lorries-for-hire / Moving Services'), iProperty magazine/site and the Yellow Pages site!

And whaddaya know...the launch event was covered in the local dailies as well: Star, Sun, China Press, Sin Chew! Will post featured articles pretty soon.

Till then...great job team! I'm proud of us.

Monday, July 2, 2007

CC+J Adhaus Joins The Club!

Ladies and gentlemen, boys and girls, bring out the glasses and pop the champagne...CC+J Adhaus is officially accredited by the 4As!

Of the numerous agencies in Malaysia, only 65 are members of the 4As (Association of Accredited Advertising Agents Malaysia). Together, this select group creates over 80% of advertising seen locally.

To find out why most advertisers prefer 4As agencies, get a copy of the ‘Why Choose a 4As Agency’ handbook from us!

Now that's one down for our 2007 Goals.

And next... *points to orange words*