ITS 2013: Week 5

How great it is to be inspired weekly, so here's our latest InteresThing Sharing! 

Title: HEINZ “GET WELL SOUP” shared by Ivan

Summary: A Facebook app where you can send your friend a can of Heinz soup with a Get Well personalize message to cheer them up.

Title: C&A FASHION LIKE shared by Coney

Summary: C&A Fashion facilitated validation of people’s choices via Facebook Like, bringing that dynamic into the stores. And reassured customers on what they’re buying is a great choice.

Title: CSScomb shared by Wen Li

Summary: Every programmer have their coding style. CSScomb can help programmers when they take over a project, sorting the styles that they familiar with, making their life easier when they are going thru the stylesheet.

Title: M&M's INTERNET INVASION GAME shared by Jossie

Summary: M&M’s, is doing something a little different over in Denmark. It utilises Bookmark which turns every website into part of the M&M’s “Space Heroes” internet invasion game. This style of creative strategy has been hotting up of late, with brands delivering interactive experiences accessible on any website.

Title: ONE MINUTE FLY shared by Yongjue

Summary: This beautifully animated video carries an important message: Life is short. Treasure every second. 

Many people out there work day in day out without much accomplishment in at work. They don't realise that time is actually ticking fast. If we only had one year, one month, or even just one minute left to live, what would you do differently at work? What are some of the things you said you wanted to achieve, but you haven't?

The question then, is - What can you start today to achieve what you want in your career? Start doing it now!

Title: WHAT DOES DESIGN MEAN TO YOU? shared by Teh

Summary: Day by day designer loaded with tons of jobs, deadlines, pressure & etc. The meaning of designing seems to get unclear, and for some, they don't even realise that they are actually a designer. Let's revive our thought to see what the other designer talks about & start finding your design purpose.

Oh yes! we’re all pumped up for the week. 

Happy Workday everyone! :D

ITS 2013: Week 4

It's another week of Interesthing Sharing again! 

This time around everyone shares an interesting campaign, knowledge or creative work based on their respective scopes.

As usual we do this to expose and inspire everyone to do great works.

Let's start with Ivan. Our Facebook FJ Manager.

Title: The Man Who Gave Everything

Ivan shared a successful Facebook Page (sales) campaign of Homecenter House Season. Where Juan Miguel Cure woke up with an unusual idea in his mind: he had the uncontrollable urge to give away everything he owned in his house. He then created a Facebook Page telling everyone that he’s giving away everything in his house. It is because Homecenter House Season is the best excuse to renovate home at the lowest prices.

The result? Sales increased by 54% in comparison to the 2010 Homecenter House Season. During the course of the campaign on average, the Facebook page gained two new fans every six minutes, and posts from Juan Miguel Cure were seen 348,675 times.

Then Coney’s turn. Our Content Designer - Copywriter.

Title: Faktum Hotels: Book a Homeless Person’s Room

Coney shared a charity campaign by Faktum, Sweden’s street newspaper who helps the homeless people of Gothenberg. Their goal is to help the approximately 3,400 people sleeping rough in the open air in Gothenburg. 

The concept? Highlight and attract donations to the homeless in Gothenburg, Sweden  through a well designed hotel-like booking website. Visitors to the site are shown 10 different “rooms” used by the homeless around the city – such as an underpass, disused paper mill, park bench, forests, dock, even under the seating area at a football stadium. 

Users can then “book” the room, essentially a SK 100 (around $15) donation to the charity. Adding extra nights to a stay at the property increases the donation.

Next is Youngjue. Our Brand Manager.

Title: Brand Collaboration

Yongjue shared “Brand Collaboration”. 

To strengthen the brand, collaboration with another brand really does matter. He shared GlaxoSmithKline (GSK) Consumer Healthcare and Chatime’s collaboration to introduce Horlicks-flavoured beverages at Chatime outlets nationwide.

Followed by Max's turn. Our Brand Manager too.

Title: Market Smart - The Best in-Age and Lifestyle-Specific Design Part II

Max shared insights on Market Smart, a fresh perspective on design by focusing instead on who they are created for. Where effective age, gender, and lifestyle specific designs from around the world are featured. This time he shared the insights on the "Tweens - Teens" group. This teaches us designers to use the tastes, trends, and backgrounds of consumers to market their products specifically for them.

Then Jossie. Our Content Designer - Digital 

Title: Track MyMacca

Jossie shared, TrackMyMacca’s a free iPhone app that lets you get to know some McDonald’s favourites inside out. Using the App, you can track where feature ingredients in the actual food you just bought came from.

Second to the last is Wen Li. Also our Content Designer - Digital

Title: Lettering vs. Calligraphy

Wen Li shared an interesting typography web where there's 2 world class talents. 

Lettering vs. Calligraphy’ is a project by Giuseppe Salerno and Martina Flor. It consists of a visual dialogue between a letterer and a calligrapher, where they draw/write a letter responding to a keyword given by a moderator. The adventure aims to explore the capabilities of the two technical approaches.

It delivers one letter daily and takes place online, where the visitors are invited to vote for their favourite.

Lettering Vs. Calligraphy - Vote Your Favourite

Lastly, Teh. Our Design Director.

Title: Work In Layers

This time Teh shared, a faster and effective way in design prototyping. - SKETCHING. 

Where efficiency in sketching comes from working in layers.

- Sketching is an expression of thinking and problem-solving.

- It’s a form of visual communication, and, as in all languages, some ways of communicating are clearer than others.

- Sketching is a skill: the more you do it, the better you’ll get at it.

And the: Sketching Wireframing and Note Taking Templates

That's all folks! What a great sharing to kick off the week. 

Stay tuned for our weekly dose of ITS. 

Have a productive week everyone. :)

10 THINGS That Will Change Your Life

It's the time of the year again to review our past goals and set the upcoming ones for a promising 2013.

Joescher Adhaus just had its yearly "10 THINGS That Will Change Your Life" workshop.

A goal setting and planning workshop where everyone inspires and gets inspired through happily sharing their achieved and planned goals.    

Everyone enjoyed and got encouraged from such an inspiring event which was held last 

December 14, 2012.

Here are some of the photos captured during the event.

May 2013 be a blessed year for you, making your goals happen. :)

为品牌说故事

品牌就像人，你赋予它性格、人格，情感，价值观，梦想，塑造一些真挚动人的故事，它就不再是冷冰冰，没生命的产品，而是一个有灵魂，有希望，有梦想，像人一般的品牌。 

创造故事，是为品牌建立联想的有效方式。

如果我们研究一些名人，会发现这些名人之所以出名，是因为他们留下了许多让人们津津乐道的小故事，这些小故事使他们得以流传，也成为我们对名人的联想之一。很可能，想到这个名人时，你就会想起那个故事。创造故事，是为品牌建立联想的有效方式。

例如： 肯德基的香辣鸡翅、原味鸡块、鸡腿汉堡……让人回味无穷，百吃不厌。1930年的时候，Sanders上校用11种香料调味品配出了今天的美味。“我调这 些调味品如同混合水泥一样”Sanders这样说道，这种有趣的说法本身就是一个可以流传的故事。而这个“混合水泥一样”却价值百万美圆的配方目前正放在 一个神秘而安全的地方。可口可乐的配方，到今天仍属于该公司的最高机密之一，据说价值数百万美元，这越来越引起了人们的兴趣。

所以 要品牌成功，就是品牌管理者要为品牌制定品牌故事。
当故事越吸引人品牌就越有价值。

做品牌其中最重要的一环就是要会说故事

What's Your Brand Credo?

Some of us might have heard of few famous credo from successful business leaders as Johnson&Johnsons, FourSeasons Hotels, Coca Cola, Walmart,UPS, Hallmark Cards, Reader’s Digest, Southwest Airlines. And we might be asking ourselves how their credo has guided them to succeed. Then follows some more sets of questions like: What is credo actually? Why does a company need credo? Who should practice credo?

In my owns words Credo is a written code of values that bring all the employees from top to bottom, a sense of purpose. Most people perceived that it’s a mission statement, however I would define it as a mission with values. So when a company’s way of doings is based on its credo, positive culture is being raised.

Credo is as important as having vision for the company. A company will continue driving to a no place of destination when vision is not clear or not even set, just like credo, it will continue doing things not knowing whether they are efficient and doing the right things or not. Any company from any industry needs a credo. Why? It is because credo guides the company & its people do the right thing, unifies the company culture, produce better business results, builds the reputation of the company and brings out the best in people.

So how to create a credo? I came up with some simple steps on creating a credo for a heritage brand we are working with recently and I thought it is great to share them so creating would just be easy. Creating not just writing because it will require heart and mind to help a brand express what they believe in and their purpose. The most inevitable step of making a credo is FEELING THE HEART OF THE BRAND and the rest follows.

Here's a great example of corporate credo from J&J:  http://prod-app01.jnj.cl.datapipe.net:10038/wps/portal

Again, credo does not have to be long, it can be short as just a sentence. What’s more important is, it has to be real. A credo can never bring a sense of purpose unless it is lived by from top to bottom employees of every company.

We gotta be GRIDY

Ever wonder why many times designer find it difficult to explain the beauty of their artworks?

"He got an eye for that" , "it's something that can't be explain", "Don't know how to say..." etc. 

For years being a designer myself dwelled in the secret above until I got exposed to grid system when i designed my first corporate profile. 

It's an "aha" moment to me!

As if all make sense when I realized those design elements would look really beautiful especially with grid system applied. It makes those white space not overly spacious but maintain the balance or a subhead seems to have proper parking over a layout for sharper communication flow rather than messy and out of place.

Here's one of the very useful articles we've found recently and thought its useful especially getting yourself a bit "gridy".

How You Make Grid (PDF)

Guess Who's Back?

[ Left to Right : Coney, Mick, Max, Kevin, Joescher, Teh, Vin, Standly, Jossie and Wenli ]

[ + Tinkerbelle aka Happy at the second left, LOL! ]

We want you to meet the Jowish!!! (as know as people who carries Joescher Adhaus' Culture) It's been a busy moment for the haus, been creating campaigns and building brands. For some brands you might want to know like Penang Road Famous Teochew Chendul and Gene Martino, they are the homegrown brands that stands for positive values like heritage, perseverance, family and unity. Opss! Don't missed out our Viral Video for our client Station One! Cheers!

More great stuffs will be featured soon! Cheers!