The Evolution Of YouMixIt

What is YouMixIt?

The new era of virtual music sharing.
The world's first site for DJs of all backgrounds to showcase their mixes.
The ultimate platform for the superstar DJs of tomorrow to be heard and discovered.

Whatever you call it, YouMixIt is set to take the world by storm.
And the day it does, CC+J is proud to tell all: We helped make their brand famous!

The above is a very special video created by our clients and innovators of YouMixIt, Jac and Nelson. Watch it to enjoy the awe-inspiring progress of YouMixiIt from the drawing board to the World Wide Web!

Interesthing Sharing Week #6

This week, the crown is reclaimed by the deliciously delectable MOK!

Mok shared on Life Game, a Christian camp he participated in last December. What made this camp so worthy of an Interesting Sharing winner? For 3 days, campers left their current lives and were transported into a new life - starting from birth to death.

On the first day, everyone started with a briefcase containing some money and property. Just like in real life, some had more money than others and some even inherited cars / houses / businesses from their parents.

The campers proceeded to education (in the form of memorising Bible verses) - some received diplomas, some degrees, some bachelors, PHDs and what-nots. Mok, having arrived late, had to settle for being a high school dropout.

After education, next came job-hunting - you had police officers, city hall workers, janitors, lawyers, teachers, pastors, casino workers (yes, CASINO), taxi drivers, salesmen and even some jobless bums. At the end of every 45-minute interval, a bell would ring, signifying a period of 5 years had passed. A life check would commence, ensuring you paid all your bills and fulfilled your basic needs. Failure to do so would result in penalties e.g. losing your job, money, prestige points and so on. (Prestige points allow you to cut queues and assume certain posts such as city mayor)

In the game, players were also allowed to marry each other - husbands and wives get to share possessions and a single 'life book'. With that also comes the mind-boggling option of having children - children who will be able to inherit your possessions if you suffer a premature death. Don't ask.

The way the game is played out makes it seem at times boring and repetitious - not unlike the daily grind of life. You go to work, hope for a promotion, pay your bills, get your necessities, mingle around and go back to your community. And that's only the tip of the iceberg - you have inflation, escalating crime, politics, death, love etc, all setting the stage for a VERY stirring and unexpected finale.

Unfortunately, the camp rules forbid any more to be revealed - lest it spoils the experience for would-be Life Gamers. Till next time, keep checking back for more Sharings of Interest!

Other stuff (for office use):
Joescher shared on wealth quotes.
Chee Chiaw shared on World Sauna Championships.
Teh shared on differences between Eastern and Western culture.
Zen shared on dragons.
Sharon shared on Orange's Good Things Should Never End website.
Chin Yong shared on BMW Films.
Current Standings: Mok 9, Joescher 3, Zen 3, Chee Chiaw 3, Teh 0, Sharon 0, Chin Yong 0.

Happy Birthday Boss!

This past 25th November, our big boy Joescher became even BIGGER! (not literally, of course...that's a year-long process)

Make a wish, make a wish...

Infernal Affairs Part 4. "Sorry, I'm a mata."

And once again from the CC+J team...

HAPPY BIRTHDAY BOSS!

finally somethings to post.

hey everyone.
here is something very nice and hope to share with u all...

Interesthing Sharing Week #5: Unplugged

Go go Power Rangers!

And FINALLY... our man of the hour, pants full of power, too sweet to be sour... the man, the myth, the legend... JOESCHER CHEE!

Against all odds, Joescher triumphed against six other hopefuls to emerge as Week #5's VIP (Very Interesting Person). Making the task more difficult (or easier, depending on how you look at it), this week's special theme was INTERESTING SHARING: UNPLUGGED. Yep - no Youtube, no fancy videos, no slam-bang websites, no anything with a wire connected to it!

Joescher's winning sharing? A simple exercise for kicking off any bad habits. As the story goes, a man once wore a wristband on his left hand. Every time he complained, the wristband would be changed to his other hand. His mission: to have the wristband remain on the same hand for 30 days straight; in other words, quit complaining for 30 days.

And of course, like all good motivational tales, we were challenged there and then to apply it! Like obedient children, we slapped on our wrist-slash-rubber bands and made a pledge to quit an unhealthy habit for 30 days.

"Be at office before 9.30am every day."

"100% daily efficiency!"

"Quit smoking...Haha, no lah...reach office before 9.30am every day."

We'll see, we'll see!

Other Stuff: (for office use)

Chee Chiaw shared on the Rolex Mentor & Protege Arts Initiative.

Teh shared on shapes in design.

Zen shared on belief.

Mok shared on 'which side of the car is the petrol tank' indicator.

Sharon shared on hourglass riddle.

Chin Yong shared on the Secretani project.

Current Standings: Mok 6, Joescher 3, Zen 3, Chee Chiaw 3, Teh 0, Sharon 0, Chin Yong 0.

The Secretani Mission

Picture these, all ye faithful:

Dreary Monday morning. When suddenly...

RING RING!

"Joe, I need an ad for Garden Asia magazine!"

It was our beloved client, Zam from Secretani. (For the uninitiated, Secretani is an organic spray to enhance plant growth.)

"Ohhh-kay. When is it due?"

"Erm...tomorrow."

WAH-LAU-WEH.

Welcome to CC+J Adhaus, where creativity isn't sold in juice, but buckets.

So first things first, we gathered the brightest minds in CC+J, ahem ahem, and sat down to discuss who we wanted this ad to speak to, and how. Originally, we had planned for the complete brand identity to be defined this week, but now had to do a quick one based on gut feel and simple research.

Eventually, we narrowed the audience down to 2 groups: gardening enthusiasts who spent hours daily caring for their plants, and casual gardeners who kept a few potted plants at home just for greenery.

As the product was new and without A&P yet, it made more sense to go for the former group. The ones who would actually seek out the best fertilisers for their plants, and understood the joy of seeing them bloom.

And of course, what did this group want to hear most? 'Enhanced plant growth' was a powerful proposition, but difficult to convey in a print ad without credible facts to back up. 'Convenience' was too flimsy as well; hardcore plant lovers wouldn't mind if they had to move mountains for lovelier plants.

As we probed deeper, the answer became apparent enough: what users really wanted was a natural, safer alternative to common fertilisers. By sharply highlighting the contrast between the organic and synthetic, here's the final ad we came up with:


And all's well ends well... The client loved it! Another day saved, by the CC+J team. =p

The Captiv8 Saga Ends (For Now)

Yee-ha!

Another CC+J baby is born. This past week, we finally handed over all Captiv8 collaterals and CapTV marketing materials. Just for info: Captiv8, one of our dear clients, is a media owner specialising in innovative advertising media. And of such medium is CapTV, an interactive advertisement screen found in reputable lifestyle outlets such as Low Yat Plaza, Finnegan's, Yoga Zone and MyFitness.

Captiv8 logo, name card, letterhead and envelops. Nice and simple, just the way we like it.

The complete stationery set. Hats off to Chin Yong for his trademark user-friendly design.

CapTV brochure, neatly tucked into a stylish Captiv8 corporate folder.

Now here's a design solution for you: The CapTV brochure, which needed constant updating on media rates and screen locations.

The answer? A unique rubber band spine which allowed pages to be detached for future editing.

But it ain't over yet, boys and girls... keep your senses tuned for more upcoming CapTV news!