Interesthing Sharing Week #5: Unplugged

Go go Power Rangers!

And FINALLY... our man of the hour, pants full of power, too sweet to be sour... the man, the myth, the legend... JOESCHER CHEE!

Against all odds, Joescher triumphed against six other hopefuls to emerge as Week #5's VIP (Very Interesting Person). Making the task more difficult (or easier, depending on how you look at it), this week's special theme was INTERESTING SHARING: UNPLUGGED. Yep - no Youtube, no fancy videos, no slam-bang websites, no anything with a wire connected to it!

Joescher's winning sharing? A simple exercise for kicking off any bad habits. As the story goes, a man once wore a wristband on his left hand. Every time he complained, the wristband would be changed to his other hand. His mission: to have the wristband remain on the same hand for 30 days straight; in other words, quit complaining for 30 days.

And of course, like all good motivational tales, we were challenged there and then to apply it! Like obedient children, we slapped on our wrist-slash-rubber bands and made a pledge to quit an unhealthy habit for 30 days.

"Be at office before 9.30am every day."

"100% daily efficiency!"

"Quit smoking...Haha, no lah...reach office before 9.30am every day."

We'll see, we'll see!

Other Stuff: (for office use)

Chee Chiaw shared on the Rolex Mentor & Protege Arts Initiative.

Teh shared on shapes in design.

Zen shared on belief.

Mok shared on 'which side of the car is the petrol tank' indicator.

Sharon shared on hourglass riddle.

Chin Yong shared on the Secretani project.

Current Standings: Mok 6, Joescher 3, Zen 3, Chee Chiaw 3, Teh 0, Sharon 0, Chin Yong 0.

The Secretani Mission

Picture these, all ye faithful:

Dreary Monday morning. When suddenly...

RING RING!

"Joe, I need an ad for Garden Asia magazine!"

It was our beloved client, Zam from Secretani. (For the uninitiated, Secretani is an organic spray to enhance plant growth.)

"Ohhh-kay. When is it due?"

"Erm...tomorrow."

WAH-LAU-WEH.

Welcome to CC+J Adhaus, where creativity isn't sold in juice, but buckets.

So first things first, we gathered the brightest minds in CC+J, ahem ahem, and sat down to discuss who we wanted this ad to speak to, and how. Originally, we had planned for the complete brand identity to be defined this week, but now had to do a quick one based on gut feel and simple research.

Eventually, we narrowed the audience down to 2 groups: gardening enthusiasts who spent hours daily caring for their plants, and casual gardeners who kept a few potted plants at home just for greenery.

As the product was new and without A&P yet, it made more sense to go for the former group. The ones who would actually seek out the best fertilisers for their plants, and understood the joy of seeing them bloom.

And of course, what did this group want to hear most? 'Enhanced plant growth' was a powerful proposition, but difficult to convey in a print ad without credible facts to back up. 'Convenience' was too flimsy as well; hardcore plant lovers wouldn't mind if they had to move mountains for lovelier plants.

As we probed deeper, the answer became apparent enough: what users really wanted was a natural, safer alternative to common fertilisers. By sharply highlighting the contrast between the organic and synthetic, here's the final ad we came up with:


And all's well ends well... The client loved it! Another day saved, by the CC+J team. =p

The Captiv8 Saga Ends (For Now)

Yee-ha!

Another CC+J baby is born. This past week, we finally handed over all Captiv8 collaterals and CapTV marketing materials. Just for info: Captiv8, one of our dear clients, is a media owner specialising in innovative advertising media. And of such medium is CapTV, an interactive advertisement screen found in reputable lifestyle outlets such as Low Yat Plaza, Finnegan's, Yoga Zone and MyFitness.

Captiv8 logo, name card, letterhead and envelops. Nice and simple, just the way we like it.

The complete stationery set. Hats off to Chin Yong for his trademark user-friendly design.

CapTV brochure, neatly tucked into a stylish Captiv8 corporate folder.

Now here's a design solution for you: The CapTV brochure, which needed constant updating on media rates and screen locations.

The answer? A unique rubber band spine which allowed pages to be detached for future editing.

But it ain't over yet, boys and girls... keep your senses tuned for more upcoming CapTV news!

Interesthing Sharing Week #4

And STILL our champ-pee-yon... MOK!

This time around we have an action-packed, heart-thumping and thoroughly crazy animation titled "Animator vs Animation".

Have you ever felt like you were fighting against your own work? As though that ad, spreadsheet, proposal or whatever took on a life of its own, and pissed you off so much that you just wanted to kill it?

Fret not, this animation says. Always learn to have fun with your work, and see it in ways you've never done before!

Note: This week, we also welcome a new player on the block... Chin Yong!

Other Stuff: (for office use)

Joescher shared on 'The Power Of Thinking Big' book.
Chee Chiaw shared on brijit.com website.
Teh shared on Kyouei Design website.
Zen shared on street perspective paintings.
Sharon shared on animal hand paintings.
Chin Yong shared on Enlarge-Your-Logo cream.

Current Standings: Mok 6, Chee Chiaw 3, Zen 3, Teh 0, Joescher 0, Sharon 0, Chin Yong 0.

Welcome Chin Yong!

Note: This is an old photo. Actual product may differ from visual shown.

At long last, our beloved Design Director is here!

One of the best-kept secrets of the local design industry, the highly-talented Chin Yong has come a long way since graduating from The One Academy with top recommendations from his lecturers. Plying his trade in two of Malaysia's finest design firms, Chimera and Axis, he has along the way worked with brands such as Genting, Macrokiosk, The Gardens Mid Valley, The Curve, Sivanathan Advocate & Solicitors, Hotel Maya, Burj Dubai, Sepang Gold Coast, Selangor Dredging Berhad Property, Ameeira Residences, Sapura Crest, CIMB Bank...the list is endless!

If you've seen his work, you'll surely agree that Chin Yong is a master when it comes to minimalist-style brand design. Which is exactly why he's made fans out of us, and will prove to be a TREMENDOUS piece of the puzzle as we strive on to Make Brands Famous!

The CC+J team posing pretty. Remember these faces!

Interesthing Sharing Week #3

Our man of the week...MOK!

He shared this week on the irresistible 4 singing horses. Click on each one of them to mix n' match your own horsey orchestra - right down to bass, tenor, alto and soprano!

On a separate note, it's a wonder how many melodies you can create with just 4 notes. Allow us to demonstrate using some simple calculations:

With 1 horse, you can create 1 melody.
With 2 horses, you can create 4 melodies. (1, 2, 1-2, 2-1)
With 3 horses, we now have 15 melodies. (1, 2, 3, 1-2, 1-3, 2-1, 2-3, 3-1, 3-2, 1-2-3, 1-3-2, 2-1-3, 2-3-1, 3-1-2, 3-2-1)

And guess how many we would have with 4 horses?

64!

With just that 1 extra horse, the amount of possible results QUADRUPLES. No prizes for guessing how much more we could get with 5, 6, 7 or even more horses!

And that's what creativity is really all about, isn't it - possibility of combinations. 1 art director might produce 10 ideas, as would a copywriter. But stick them both together in a room, and you'll have ideas bouncing off the walls in no time.

So guys and gals of CC+J Adhaus - let us never limit ourselves with what we can do! And let none of us consider ourselves less important than anyone else - if 1 of those 4 singing horses thought he wasn't such a great singer and left, we would have a lot, lot less to play with.

Other Stuff: (for office use)

Joescher shared on fire safety tips.
Chee Chiaw shared on Chore Wars website
Teh shared on 'Smile, & Life Smiles With You' book.
Zen shared on Hard Gay.
Sharon shared on Facebook 'Donate A Grain of Rice' project.

Current Standings: Chee Chiaw 3, Mok 3, Zen 3, Joescher 0, Teh 0, Sharon 0.

Happy Birthday To Mok!

Some things are best explained without words.