Hill's, one of the leading pet food brands in Malaysia, sought us to design an Intro Kit for new pet owners. Essentially, the pack is aimed at starting newbies off with the proper petcare methods while enticing them to purchase Hill's.
Take a look at what we came up with:
Early sketches. At this stage, we conceptualised the name Love Pack, drawing inspiration from the quote, "How does your pet spell love?" "T-I-M-E". The whole goal, then, was to get pet owners to spend time with their pets. Clear enough.
Direction 1 - Interact Bag: "Let's spend some time walking / playing."
Direction 1 - Interact Bag: "Let's spend some time walking / playing."
Direction 2 - Food Bowl: "Any dinner plans tonight? Your pet wants to have a meal with you."
Direction 3 - Doggy Bag: "May I spend some time with you?"
Items to be included in the Love Pack, categorised under three categories - Share, Play, Feed. And yes, that's a pet photo album!
Items to be included in the Love Pack, categorised under three categories - Share, Play, Feed. And yes, that's a pet photo album!
Direct mailer for online enquiriers
Makes you wish that you were a pet, doesn't it? *purrs*
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