Research Gerak Day @ Genting

Last month, CC+J Adhaus had the chance to pitch to Genting World Card for a project. So around the end of April, CC+J Adhaus had a Research Gerak Day up to Genting Highlands.

Upon arrival at The One World Plaza at Genting Highlands, Joescher, our Creative Director briefed us on the research we need to do and what methods we will be using.

Teh, our Head of Interactive & Crystal, our Copywriter applying for the World Card and enquiring about the World Card point system and benefits at one of the Genting World Card Centres at Genting Highlands.

Henry, our Art Director and Chin Yong, our Design Director enquiring about the World Card with one of the Genting promoters at One World Hotel.

The team debriefing about the information acquired while discussing about the current pamphlets and brochures of World Card that was acquired.

The team with their newly applied Genting World Cards.

From left, our Art Director Henry, our Design Director Chin Yong, our Head of Creative Mok, our Account Manager Chee Chiaw, our Creative Director Joescher, our Head of Interactive Teh and our copywriter Crystal.

Chin Yong, our Design Director taking location shots for reference.

The team discussing prominent spots for advertisement at One World Plaza.

Team debrief on the results of the research followed by brainstorming on ideas and concepts for the project.

Joescher our Creative Director, Henry our Art Director & Chin Yong our Design Director discussing visual design and layout.