Absolute Interes-Thing

Every Wednesday CC+J is having an "Interes-Thing Sharing" session where everyone need to find something that he/she thinks it's interesting and share it with others. The topic could be anything and things that we've shared so far included designs, advertising, websites, stories, personal experience, new products, ideas and etc... At the end of the session, everyone will vote for the most interesting one and the rest will be punished with the electric shocking device.

On this week onwards, the most interesting one will be reward with the opportunity to share it on this blog too. Since I was the winner last night, so i will share mine this week.

It's an ad of Absolute Vodka titled "Absolute Search". There's 82 shapes of the Absolute Vodka bottle in the illustration where the ad invites the viewer to search for it.

Unlike the common ads where people just glance and flip through, this ad is so engaging that people will spend time looking at it and at the same time be hynotised with the branding itself which is the shape of the bottle. A good example that demonstrate advertising that sells brand effectively and not only selling the execution itself.