Tuesday, August 28, 2012

What's Your Brand Credo?

Some of us might have heard of few famous credo from successful business leaders as Johnson&Johnsons, FourSeasons Hotels, Coca Cola, Walmart,UPS, Hallmark Cards, Reader’s Digest, Southwest Airlines. And we might be asking ourselves how their credo has guided them to succeed. Then follows some more sets of questions like: What is credo actually? Why does a company need credo? Who should practice credo?

In my owns words Credo is a written code of values that bring all the employees from top to bottom, a sense of purpose. Most people perceived that it’s a mission statement, however I would define it as a mission with values. So when a company’s way of doings is based on its credo, positive culture is being raised.

Credo is as important as having vision for the company. A company will continue driving to a no place of destination when vision is not clear or not even set, just like credo, it will continue doing things not knowing whether they are efficient and doing the right things or not. Any company from any industry needs a credo. Why? It is because credo guides the company & its people do the right thing, unifies the company culture, produce better business results, builds the reputation of the company and brings out the best in people.

So how to create a credo? I came up with some simple steps on creating a credo for a heritage brand we are working with recently and I thought it is great to share them so creating would just be easy. Creating not just writing because it will require heart and mind to help a brand express what they believe in and their purpose. The most inevitable step of making a credo is FEELING THE HEART OF THE BRAND and the rest follows.

Here's a great example of corporate credo from J&J:  http://prod-app01.jnj.cl.datapipe.net:10038/wps/portal

Again, credo does not have to be long, it can be short as just a sentence. What’s more important is, it has to be real. A credo can never bring a sense of purpose unless it is lived by from top to bottom employees of every company.

Monday, August 27, 2012

We gotta be GRIDY

Ever wonder why many times designer find it difficult to explain the beauty of their artworks?
"He got an eye for that" , "it's something that can't be explain", "Don't know how to say..." etc. 

For years being a designer myself dwelled in the secret above until I got exposed to grid system when i designed my first corporate profile. 

It's an "aha" moment to me!
As if all make sense when I realized those design elements would look really beautiful especially with grid system applied. It makes those white space not overly spacious but maintain the balance or a subhead seems to have proper parking over a layout for sharper communication flow rather than messy and out of place.

Here's one of the very useful articles we've found recently and thought its useful especially getting yourself a bit "gridy".

Thursday, August 23, 2012

Guess Who's Back?

[ Left to Right : Coney, Mick, Max, Kevin, Joescher, Teh, Vin, Standly, Jossie and Wenli ]
[ + Tinkerbelle aka Happy at the second left, LOL! ]

We want you to meet the Jowish!!! (as know as people who carries Joescher Adhaus' Culture) It's been a busy moment for the haus, been creating campaigns and building brands. For some brands you might want to know like Penang Road Famous Teochew Chendul and Gene Martino, they are the homegrown brands that stands for positive values like heritage, perseverance, family and unity. Opss! Don't missed out our Viral Video for our client Station One! Cheers!

More great stuffs will be featured soon! Cheers!