Monday, November 29, 2010

The Power of Numbers (NUMEROLOGY)

Great sharing session from Ivyn, she showed us some interesting things that you can do with numbers. Ivyn has made a great discovery! she found an interesting formula (Pythagorean Triangle by Dr Oliver Tan) to help analyse yourself, by using the numbers from your date of birth. In a nutshell, this formula helps you to identify your existing positive & negative traits and also traits that you may not have. Take a look at the formula, try it out! It may come in handy. Check out what each letter represents below and start finding your traits!

O - This is the most important number, call as Root Number.

I, J, K, L, M, N, O - The Numbers in the Pythagorean Triangle tell us about the person – his character and behaviour.

S,T,U,V,W,X,P,Q,R - The numbers outside the Pythagorean Triangle is about the interaction of the person with Society

I,J - Father’s Sector.

K,L - Mother’s Sector.

I,J,K,L - During the younger days of the person. Age 1 to 20.

M,N - Mid age, Age 21-40.

All Numbers - After 40 years of age every numbers if the entire diagram (inside and outside) will influence us.

Below are the positive and negative traits for each number, which ones do you have?

Numbers Positive Traits

1 Leadership skill, independent, goal-getter, righteous.
2 Good communication skills, calm and collected, friendly.
3 Doer, proactive, clarity in thoughts, creative.
4 Good in strategizing, intelligent, knowledge-seeker, extrovert, puncture.
5 Good sense of direction, curious, good reflexes, loves freedom.
6 Wise, artistic, imaginative, strong family values.
7 Good interpersonal skill, good analytical skills, strong religious faith, lucky
8 Responsible, trustworthy
9 Optimistic, liberal, business minded, loves to dream

Number Negative Traits

1 Stubborn, self-centred, lonely.
2 Indecisive, timid, not assertive, soft hearted.
3 Impulsive, bad-tempered, flippant, mischievous.
4 Insecure, impatient, overly direct, slow.
5 Stubborn, destructive, short-tempered, impatient for improvement.
6 Materialistic, egoistic, proud.
7 Procrastinate, careless, indecisive.
8 Vain, easily worried, oppressed, lack of order when working
9 Emotional, unrealistic, greedy, not meticulous, loner.

Monday, November 22, 2010

"Flesh & Blood" of Branding

This week's sharing session (week 47) was definitely an energetic one, Laston gave a little insight to his views on "Branding". For those of you who have missed out on our sharing sessions, we have changed the format to one person a week.

So brace yourself and lets get straight into it - a brand is like you and me, for a person to understand "Branding" they must first look at themselves as a human being and an individual. Let's relate different parts of Branding to parts of the human body - a simple analogy to help us understand Branding as a whole. For those of you who know Branding but find it challenging to explain it to those who don't, here is a great place to start.

Our brain can be related to a brand's "core idea", other parts of the body can also be related to Branding, for example, bones represent "Brand Structure", the mouth represents the "Tone & Manner" of the brand, clothing/hairstyle are "Graphic devices", the heart is the emotional feelings that the brands gives off.

We're not done yet, we can break Branding down even deeper, for example, your hands in Branding is the "Advertising & Design", as it delivers, "Behaviour" also falls under the hands of Branding. Your feet, the Strategy and Marketing in Branding because they keep the brand up and support it. Laston has only touch the surface of this, hope you enjoyed his insight into what he calls the "Flesh & Blood" of a brand.

This sharing session has cleared our understand about our relationship with brands and now Branding can be explained to clients without having to use clever jargon that some clients just don't get. Cleverness Vs Clarity - Clarity wins!